THE STRUCTURE OF THE POP MUSIC INDUSTRY

The modern day pop charts are littered with artificial money making puppets. The true structure of the pop music industry is that media moguls such as Simon Cowell poor their money into a singer or band to reproduce songs originally performed by someone else (a guaranteed hit) or by writing them cheesy songs using a tried and tested formula which again, guarantees success. The artists will already be famous for something therefore already guaranteeing an audience. They will be famous for something like, for example, being on The X Factor or Britain’s got Talent. Once they have released a few good singles and an album, the audience starts to lose interest and the record company has squeezed every last penny out of the ‘artist’, the record company will drop the singer or band as they are no longer worth anything to the company. Eventually, in about 5 to 7 years, whenever the gap in the market comes again, the record company will re-sign the artist and give them a new album to release. The record company will advertise this new album as ‘The great comeback of (artist’s name)! This will bring the previously lost audience back into the frame in order to buy more records and supply the record label a refreshed income. The artist will then slowly die out again, perhaps for good unless the record company attempt a second comeback.

How my music video will fit in to the pop industry is that it will act as the complete polar opposite to the previous artist. Where there is a market for one type of music, there will be a market for the other type of music. The song will appeal to those angry with society and will represent those who are not already represented. The market will be all of those who dislike the superficial X factor produced band/singer. There is always a market for a good dance track as well, and this is a very good dance track. The destructive youths in the video represent anti-establishment and those who feel angry and isolated in society can empathise with those causing the destruction. The DJ represents those controlling the rhythm in which we live and the destructive youths are rebelling against the controlling shadowy DJ who is controlling the rhythm of the song and their life.