The importance of the magazine advert is that it is what first draws in an audience, it gives off the first image of the artist and as it can be edited to the smallest detail, it can give off the exact image in which you want to give. When creating our magazine advert, we aimed to give a rebellious, individual and edgy look to our artist. Named D'Artagnan, even the name is non conformist as it is the name of the protagonist in The three musketeers by Alexandre Dumas. The character D'artagnan is not in fact one of the three musketeers, but instead their 'guard'. The musketeers are rebels, as is D'Artagnan, and the name implies that he is the guard for all outsiders and rebels ready to fight against the system.
The type of music is not mainstream therefore it was important to try and appeal to a niche group. Selecting what type of magazine it was to be placed in was tricky, we decided magazines like Q and NME would generally be good readers are keen music fans and always open to listen to new types of music. The feel of the advert, like the CD cover was electronic to reflect the nature of the music and we used graphics to put this image forward.
The type of music is not mainstream therefore it was important to try and appeal to a niche group. Selecting what type of magazine it was to be placed in was tricky, we decided magazines like Q and NME would generally be good readers are keen music fans and always open to listen to new types of music. The feel of the advert, like the CD cover was electronic to reflect the nature of the music and we used graphics to put this image forward.
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