
The digipack is the term used to describe information given and released with the CD of an artist. It generally contains the track listings, information about the artist and a few images relating to the such artist. It is important as it is giving off the image of the CD and a lack of interesting visuals will draw away the audience. We decided to use a digital and electronic look on both our magazine advert and the cover of our cd to reflect the nature of our artist. We included a quote from Marianne Williamson about human inadequacy to give the meaningful vibe in which we wished to put off about the artist, who is named D'Artagnan. The message gives across an inspirational message of staying true to yourself and this will help relate to the targeted audience of the artist.
The front cover is a simplistic black and white image of the artist giving a simplistic but attractive feel to the CD. We felt it was necessary for the front cover to be seem edgy and rebellious in order to reflect the artists nature. Also included on the front cover is a parental advisory sign which gives the cover the rebellious feel we were aiming for, the name D'Artagnan and the title of the song we chose for our video 'We are from Venice'. The back cover is of a shot of headphones lying on DJ decks with a list of the songs. This gives a feel of absence as the DJ is not present of the picture, making the audience feel more engaged in the music rather than the artist. The CD holder is background with a picture of the DJ performing live to an audience cheering. This gives the audience of group expression as when listening to the artist, they will feel at one with the audience.
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